OOH Trends
Jan 15, 2025
2025 OOH Advertising Trend Report
From digital signage and DOOH to nationwide integrated executions, this report summarizes key Korean OOH trends for 2025.
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OOH Blog & Insights
Explore OOH trends, case studies, and company news in one place.
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Results: 10
Case Studies
Nov 3, 2024
Gangnam Landmark Billboard Campaign
A case study on a campaign that achieved 300% brand awareness uplift using COEX K-POP Square and Gangnam-daero Media Pole.
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Jul 20, 2024
COEX Landmark Launch Campaign
Insights from planning and executing a global beauty brand launch campaign on landmark OOH media around COEX.
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Mar 1, 2025
THINKAD Officially Launches AI-Powered OOH Platform
Announcement of THINKAD's AI-powered OOH platform that delivers data-driven media recommendations and performance forecasts.
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Apr 10, 2024
OOH Media Selection Checklist
A practical checklist for selecting OOH media considering budget, target audience, routes, and exposure environment.
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May 1, 2026
Gangnam LED billboard costs — 2026 pricing guide
2026 guide to Gangnam LED and DOOH pricing, quoting methods, and budget tiers on THINKAD.
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May 3, 2026
Hongdae OOH guide — format comparison
Compare billboard, DOOH, and transit formats around Hongdae.
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May 5, 2026
Does subway advertising work? Case-based look
Subway OOH strengths, KPIs, and lessons from THINKAD cases.
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May 7, 2026
OOH CPM guide — pick efficient inventory
How to calculate and compare OOH CPM on THINKAD.
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May 10, 2026
Seongsu pop-up OOH — Gen Z media picks
Media mix ideas for Seongsu pop-up and brand experience campaigns.
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