// 25 · GUARANTEE

Performance Guarantee

OOH backed by data — badge criteria, prediction accuracy, refunds, and proof photo rules

// OOH impact you can verify

Performance data guarantee

THINKAD proves OOH impact with data — planner forecasts, post-flight measurements, and field proof photos linked in one flow.

  • Compare planner forecasts with post-flight measurements
  • Completion reports show predicted vs. measured impressions
  • Proof photos finalize measured numbers and badge eligibility
// Awarded when all four criteria are met

Performance data guaranteed badge

The 📊 Performance data guaranteed badge on media listings is shown only when a medium meets all criteria below.

[01]

Completed flights

5+ flights

Completed campaigns with verified reports on THINKAD

[02]

Advertiser reviews

3+ reviews

Reviews from advertisers with completed flights

[03]

Average rating

4.0+ stars

Average score from verified reviews

[04]

Proof photos

1+ photo

Field photos with GPS and timestamp verification

// Planner + measured results

Prediction accuracy

  • Planner reach/impression estimates use traffic, pricing, and historical verified flights.
  • Platform accuracy is computed from recent completed campaigns with proof photos.
  • Completion reports show predicted vs. measured impressions; proof uploads finalize numbers.
// Below 80% · claim within 14 days

Refund when performance falls short

  • Applies only to campaigns with an explicit performance guarantee in the contract or quote.
  • If measured impressions are below 80% of the contracted/planner prediction after flight, the shortfall may be refunded or credited.
  • Refunds use verified proof data (GPS, timestamps). Force majeure and advertiser-caused delays are excluded.
  • File claims within 14 days of campaign end at sales@tkad.co.kr or support (02-515-2772) with campaign ID and completion report.
Binding guarantees for each campaign follow contract terms and this policy.
// Field verification duty

Proof photos & penalties

  • Media owners must upload agreed field proof photos during the flight period.
  • Missing or fraudulent proof may revoke the performance badge and lower listing priority.
  • If proof is unavailable, THINKAD may provide alternative measurement or partial refund for unverified periods.
// Indicative forecasts

Policy notice

Forecasts are indicative; binding guarantees follow individual contracts and this policy.

This document is a provisional template pending legal review. A formal version will be published at launch.